Timeline - Moody's Equipment LP
Holland Agriculture Holland Construction

Timeline

Timeline

2018
December 13 2018

1966: Inception of Moodys Equipment .......Read More

1966: Inception of Moodys Equipment
In 1966, brothers Darrel and Pat Moody purchased an existing equipment dealership just west of Saskatoon in the town of Perdue, Saskatchewan. Moody’s Implements was officially opened. The company sold and serviced New Holland and Morris equipment.
December 13 2018

1973: Construction of a new location .......Read More

1973: Construction of a new location
1n 1973, Darrel and Pat decided to construct a new location for Moody’s Implements. Ground broke on the new building (located on Hwy 14), which is still home to Moody’s Equipment in Perdue today.
December 13 2018

1974: Burke Moody joins the company .......Read More

1974: Burke Moody joins the company
In 1974, Burke Moody joined the company as general manager; returning from New Holland, Pennsylvania, where he worked in the engineering department for New Holland. From the beginning, the three Moody brothers were committed to providing their customers with the best value in parts, sales, and service. The business excelled for years, paving the way for future expansion.
December 18 2018

1979: J.I. Case Company equipment take over .......Read More

1979: J.I. Case Company equipment take over
In 1979, Moody’s Implements took on the J.I. Case Company equipment line (predominately tractors).
December 18 2018

1980: Bourgault Industries equipment line take over .......Read More

1980: Bourgault Industries equipment line take over
In 1980, Moody’s Implements took on the Bourgault Industries equipment line.
December 18 2018

1982: Moody brothers expanded their reach .......Read More

1982: Moody brothers expanded their reach
In 1982, the Moody brothers decided to expand their reach by investing in more locations, allowing them to better serve customers in their trading areas. Unity Farm Power (New Holland and Bourgault dealer) was the first acquisition for Moody’s Implements.
December 18 2018

1985: Moody brothers opened Saskatoon Farm Equipment .......Read More

1985: Moody brothers opened Saskatoon Farm Equipment
In 1985, the Moody brothers expanded again, when they opened Saskatoon Farm Equipment. The Saskatoon location sold White, Versatile, Morris, and Bourgault equipment, along with various short lines. This would become the largest market the brothers would operate in to date; and would eventually be the location of corporate head office.
December 18 2018

1986: Moody’s Implements became a dual dealer .......Read More

1986: Moody’s Implements became a dual dealer
In 1986, J.I. Case Company purchases International Harvester Company, forming Case IH. Moody’s Implements in Perdue now sold and serviced the Case IH equipment line. That same year, Ford acquired Sperry New Holland, which became Ford New Holland. Moody’s Implements in Perdue became a dual dealer, and Unity Farm Power became a Ford New Holland dealership.
December 18 2018

1988: Ford New Holland Dealer .......Read More

1988: Ford New Holland Dealer
In 1988, Saskatoon Farm Equipment became a Ford New Holland Dealer.
December 18 2018

1989: Moody’s divests itself of Case IH equipment. .......Read More

1989: Moody’s divests itself of Case IH equipment.
In 1989, Versatile Equipment is purchased by Ford New Holland; Saskatoon Farm Equipment, Moody’s Implements (Perdue), and Unity Farm Power all carried Ford New Holland. Moody’s Implements divests itself of Case IH equipment.
December 18 2018

1994: A new building construction .......Read More

1994: A new building construction
In 1994, Saskatoon Farm Equipment constructs a new (larger) building, the present corporate head office location.
December 18 2018

1995: Moody’s completes its new service shop .......Read More

1995: Moody’s completes its new service shop
In 1995, Moody’s Implements in Perdue completes its new service shop (current location).
December 18 2018

2000: John Mathison joined the team as CEO .......Read More

2000: John Mathison joined the team as CEO
In 2000, John Mathison joined the team as CEO. John’s previous experience (and ownership) in one of Saskatchewan’s largest truck dealerships provided Moody’s Equipment with a multi-location business model that led to success in the equipment industry.
December 18 2018

2001: Moody’s Equipment amalgamation .......Read More

2001: Moody’s Equipment amalgamation
On January 1, 2001, Moody’s Implements in Perdue, Saskatoon Farm Equipment, and Unity Farm Power all amalgamated under the name Moody’s Equipment Ltd.
December 18 2018

2002: Moody’s acquired its fourth location .......Read More

2002: Moody’s acquired its fourth location
In April of 2002, Moody’s Equipment Ltd. acquired its fourth location, AgriFuture Equipment in Lloydminster, SK. This acquisition gave the company a foothold in northwest Saskatchewan; and for the first time in its existence, a presence in Alberta.  
December 18 2018

2005: New addition to the product line .......Read More

2005: New addition to the product line
In 2005, New Holland construction equipment and Kobelco excavators were added to the product line. At that time Saskatoon and Lloydminster were full Construction locations (parts, sales, service); with Perdue and Unity adding construction services to their full-line New Holland agriculture dealerships.
December 18 2018

2008: Burke Moody retired .......Read More

2008: Burke Moody retired
In 2008, Burke Moody retired; while Lloyd Streifel, Tom Moody, Wes Garner, Richard Shyluk, Don Clark and Brent Mathison joined the business as partners.
December 18 2018

2009: Moody’s purchased Belsher Equipment Ltd .......Read More

2009: Moody’s purchased Belsher Equipment Ltd
In 2009, Moody’s Equipment Ltd. purchased Belsher Equipment Ltd. Moody’s now had New Holland dealerships in Calgary, High River and Olds Alberta. A new building was also constructed for the Unity branch, which still serves as the current location.
December 18 2018

2010: Moody’s expanded into Kindersley, SK .......Read More

2010: Moody’s expanded into Kindersley, SK
In 2010, Moody’s Equipment Ltd. expanded into Kindersley, SK. The existing New Holland dealership (J & B Equipment) became available and offered agriculture and construction equipment.
December 18 2018

2011: Saskatoon corporate head office was expanded .......Read More

2011: Saskatoon corporate head office was expanded
In 2011, the corporate head office in Saskatoon was expanded. An entirely new shop/service area was added and the building layout was reconfigured.
December 18 2018

2012: New building construction .......Read More

2012: New building construction
In February of 2012, a new building was constructed to better suit the growing demands of the Kindersley location.
December 18 2018

2012: New location added to Edmonton .......Read More

2012: New location added to Edmonton
In April of 2012, a location was added in the Edmonton, AB area; focusing solely on construction sales, parts and service. During this expansion, new construction equipment lines were added, including: Kawasaki, Sakai, and Allied.
December 18 2018

2012: John Mathison sold his share of the company .......Read More

2012: John Mathison sold his share of the company
On May 1, 2012, John Mathison sold his share of the company. The structure of the organization was altered, though John stayed on as Chairman of the board. John provided valuable strategic input to the board of directors until his full departure in May of 2014. Lloyd Streifel assumed the role of CEO and General Manager of Moody’s Equipment Ltd. Streifel, along with new ownership partners Aaron Gross and PFM Capital; joined the existing ownership group of Tom Moody, Wes Garner, Richard Shyluk, Don Clark and Brent Mathison. Together these 8 owners guided Moody’s Equipment Ltd. for the next several years.
December 18 2018

2015: New building construction was completed .......Read More

2015: New building construction was completed
In April 2015, construction was completed on a new building for the Olds, AB location; providing a much larger service area and shop.
December 18 2018

2015: Edmonton location was closed .......Read More

2015: Edmonton location was closed
In December 2015, the Edmonton location was closed due to declining economic conditions in Alberta.
December 18 2018

2016: transition in ownership occurred at Moody’s .......Read More

2016: transition in ownership occurred at Moody’s
In 2016, A transition in ownership occurred at Moody’s Equipment, as PFM Capital Inc. acquired full ownership of all eight locations. The acquisition became official in April, and the company name was officially changed to Moody’s Equipment LP. A new building was constructed for the Lloydminster location; providing much needed retail and service space. Moody’s Equipment LP closes the Calgary location in an effort to streamline its Alberta operations. Moody’s divests itself of heavy construction equipment; turns focus to agriculture and lawn & garden equipment.
December 18 2018

2017: Moody’s expands to North Battleford .......Read More

2017: Moody’s expands to North Battleford
In 2017, Moody’s Equipment LP expands to North Battleford, SK. With lawn & garden equipment becoming a larger focus, Moody’s becomes a Cub Cadet dealer. The company completed the most successful launch in Cub Cadet history and was awarded the Cub Cadet New Dealer of the Year Award (Canada).